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Our revolutionary new Snap Pack

To make our multipacks more sustainable, we have introduced our new Snap Pack, which reduces plastic usage through innovative glue technology.

Snap pack has been three years underway and developed together with NMP Systems GmbH, a wholly owned subsidiary of KHS.

 Why is it better?

Less is more. Snap pack uses minimal plastic and therefore reduces the risk of waste. Using less material also reduces CO2 emissions and reliance on fossil fuel-based packaging materials such as plastic.

WE ALWAYS STRIVE TO IMPROVE AND TODAY’S LAUNCH CLEARLY SHOWS OUR AMBITION TO FOLLOW IN OUR FOUNDER’S FOOTSTEPS TOWARDS A BETTER TOMORROW. CARLSBERG'S SNAP PACK WILL SIGNIFICANTLY REDUCE THE AMOUNT OF PLASTIC WASTE, AND WE LOOK FORWARD TO GIVING OUR CONSUMERS BETTER BEER EXPERIENCES WITH LESS ENVIRONMENTAL IMPACT.

Cees 't Hart, CEO of Carlsberg Group

76%

Up to 76% reduction in plastic usage compared to previous multipacks

1200

tonnes saved anually when all of our 4-, 6- and 8-packs have been converted

60

1200 tonnes saved annually is the equivalent of 60 million plastic bags

Other ground-breaking innovations

Greener Green

Greener Green

By improving the quality of our labels with this ink, we increase their recycling potential.

The discovery of how to purify yeast

The discovery of how to purify yeast

In 1883, Emil Chr. Hansen, head of the physiology department of the Carlsberg Research, made a ground-breaking discovery that would revolutionize the brewing industry.

The invention of the pH scale

The invention of the pH scale

In 1909 S.P.L. Sørensen developed the pH scale at the Carlsberg Research Laboratory, ensuring good quality of every beer.