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Greener Green

Greener Green is the ink on our Carlsberg pilsner bottle labels as well as some of our carton boxes, which is modified to meet Cradle to Cradle Silver Certified™ standards for better recyclability.

Printing inks have major impacts on the recyclability of packaging because often they are recycled along with paper fibers. To improve the recyclability of Carlsberg labels in selected markets, we are using the Hubergroup Eco-Offset Ink Premium Plus which is Cradle to Cradle Certified™ at the Silver level.

Other ground-breaking innovations

Our revolutionary new Snap Pack

Our revolutionary new Snap Pack

In a world-first for the beer industry, the new Snap Pack will reduce the amount of plastic used in the traditional 6-pack cans by up to 76 per cent.

The discovery of how to purify yeast

The discovery of how to purify yeast

In 1883, Emil Chr. Hansen, head of the physiology department of the Carlsberg Research, made a ground-breaking discovery that would revolutionize the brewing industry.

The invention of the pH scale

The invention of the pH scale

In 1909 S.P.L. Sørensen developed the pH scale at the Carlsberg Research Laboratory, ensuring good quality of every beer.