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Carlsberg India

Carlsberg Group in India

 

Carlsberg Group entered India in May 2006 by incorporating a company named South Asia Breweries Pvt. Ltd. The name changed to Carlsberg India Private Limited in February 2009 to reflect the company as a part of the Carlsberg Group.

Carlsberg India’s commercial operations started in June 2007 at the Paonta Sahib brewery in Himachal Pradesh, with the launch of Carlsberg Green in the premium-beer segment.

Carlsberg India expanded its operations by establishing Breweries in Alwar, Rajasthan in March 2008 and in Aurangabad, Maharashtra in August 2008. Since then, a total of 7 Breweries have been set up, which re-emphasizes the Carlsberg Group's strategic focus on India.

Keeping up pace with the brewery openings was the market expansion from 5 markets in 2007 to 24 markets in 2008 to 31 markets (including Union Territories) to date.

Success Story

Carlsberg India became the #3 player in the Indian beer market within 6 years of operations and continues to hold the position to date. To add to this, Tuborg is the #2 beer brand and the #1 international beer brand in the country.

 

Management

Managing Director, Carlsberg India

Nilesh Patel

Key Facts

Breweries: 8
Market Position: 3
Carlsberg India Private Limited Ownership: 100%
3rd Party Manufacturing tie-ups: 3

Contact

Carlsberg India Private Limited
3rd Floor, Paras Twin Towers, Tower A
Sector-54, Gurgaon, Harayana-122 002
Tel: +91 124 4554444
Fax: +91 124 4554499

E-mail: India.consumermanager@carlsberg.asia

 

Key Dates

2006 Carlsberg entered India in May 2006 by incorporating a company named South Asia Breweries Pvt. Ltd, the name changed to Carlsberg India Private Limited on 23rd February 2009
2007 In June, production begins at an acquired Brewery at Paonta Sahib; Carlsberg Green launched in September
2008

The Brewery in Alwar became operational in March and in Aurangabad in August

2009 Launch of Tuborg Green in March; Company expands its capacity by opening its Brewery in Kolkata in June
2010 Carlsberg India inaugurates its fifth Brewery at Hyderabad in December; Tuborg Strong launched in May
2010 Launch of Tuborg Strong
2011 Carlsberg Elephant launched
2013 6th Brewery in Dharuhera, Haryana inaugurated
2014 Commercial operations commence at Patna, Bihar
2016 Foundation stone laid for 8th Brewery in Karnataka
   

Did you know that...?

  • With the launch of Tuborg Green and Tuborg Strong, Carlsberg India was the first in India to introduce innovative packaging in the form of a unique pull-off cap, which does not need a bottle opener
  • Tuborg Strong won the bronze medal as an endorsement of its superior quality in the International Beer Competition in London in 2010