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Carlsberg Group joins the Planet Pledge

Using marketing to do good

In 2021, we joined major consumer businesses and advertisers from around the world in signing up to the World Federation of Advertisers' Planet Pledge.

Together, we will deliver change in our own organisations and supply chains that contributes to the global Race to Zero campaign to reach net-zero carbon emissions by 2050. And we will harness the power of global brands to inspire consumers to adopt more sustainable behaviours.

"The Planet Pledge targets are ambitious and very much in line with our own. They recognise that success will require getting our consumers, customers and suppliers on board. In doing so, I truly believe in the power of effective marketing communication as a way of winning the hearts and minds of beer lovers everywhere."

Stephen Stringer, VP, Global Marketing, Carlsberg Group

Thirsty for more?

Creating a green lung in Athens with FIX Hellas

Creating a green lung in Athens with FIX Hellas

The historical FIX Park located in the heart of Athens has been transformed into a green “oasis” with the support of the Greek Local Power Brand FIX Hellas and Olympic Brewery S.A.

Standing up for LGBTQ+ rights

Standing up for LGBTQ+ rights

When our brews and our values combine, good things happen.

Planting seeds of hope by restoring seagrass in the UK

Planting seeds of hope by restoring seagrass in the UK

Our Carlsberg brand is partnering with WWF in the UK to restore this precious resource and raise climate awareness through a high-profile consumer campaign.