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170th Anniversary

Press Kit

About the celebration week

For 170 years, the Carlsberg Group has been brewing for a better today and tomorrow. A better today with great beers and optimizing the art of brewing. And a better tomorrow through investments in science and contributions to society

To mark the last 170 years and toast to the future, we are inviting our friends for 170 hours of unique celebration in Copenhagen with a series of fantastic events during August 21-27.

Historical Carlsberg landmarks will open their doors for 170 hours. People can experience how the last 170 years have influenced the face of the brewing industry, the city of Copenhagen and how the Carlsberg Group envisions shaping tomorrow’s art of brewing.

#Carlsberg170

#itallcomesfrombeer

Need more information?

Send enquiries to:

Director, International and Danish Media

Kasper Elbjørn

Tel +45 4179 1216 Email kasper.elbjorn@carlsberg.com

Vice President, Global Corporate Affairs

Anders Bering

Tel +45 4179 1217