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Carlsberg Srbija

Carlsberg Group in Serbia

Pivara Celarevo, which is situated in the city of Celarevo 130 km north of Belgrade, became part of the Carlsberg Group in 2003. Now called Carlsberg Srbija, it is one of the most successful examples of foreign investments in Serbia. Having a clear and active sustainability policy, it is an esteemed employer that continuously creates new jobs all over the country. 

The Carlsberg Srbija brands have been closely associated to some of the major national events.  LAV is the official sponsor of the Serbian national football team, while the music-focused Tuborg Green sponsors EXIT - the largest music festival in South-East Europe.

Carlsberg Srbija is part of Carlsberg South East Europe.

Key Facts

Breweries: 1
Market Position: 2
Market Share: 26%
Carlsberg Ownership: 80%


Carlsberg Srbija d.o.o.
Proleterska 17
21413 Celarevo

Tel: +381 21 755 0600
Fax: +381 21 755 0658




Managing Director Carlsberg South-East Europe

Gabor Bekefi

Media Relations

Communications Manager

Jovana Mladenovic

Tel +381 62 11 30 943 Email

Key Dates

1892 Pivara Celarevo founded
2004 Carlsberg Group becomes the majority shareholder

Did you know that...?

  • Tuborg Green launched the 'Green Beat' music festival in Belgrade, attracting more than 4,000 people in two days.
  • 'Cleaning Dundjerski Park' was initiated by Carlsberg Srbija.