With its population of 17 million, Kazakhstan is one of the fastest-growing economies among CIS countries. The beer market has experienced 100% growth since 1999 and it offers strong growth and profit potential.
In 2003 Carlsberg entered the beer market of Kazakhstan after becoming majority shareholder in the local Irbis brewery (through the JV BBH). Later in 2003 Carlsberg acquired one more local brewery Ak-Nar, which produces the popular local beer Derbes. Later that same year these two breweries were merged into one on the production site of Ak-Nar Brewery. By 2006, the Ak-Nar Brewery was renamed into the Derbes Brewery Ltd.
To date, Carlsberg Kazakhstan is one of the leaders in the brewing market of Kazakhstan with a volume market share of about 40%. The brewery production capacity is 2.2 million hl per year, the company employs over 400 people.
Today the Carlsberg Kazakhstan portfolio has more than 27 beer brands such as Carlsberg, Kronenbourg 1664, Holsten, Tuborg, Baltika, Zatecky Gus, Derbes, Irbis, Alma-Ata and etc. All brands hold strong leading positions in their segments of the market.