Industrie Poretti, founded in 1877, is one of Italy’s historic breweries. The licence production of Tuborg began back in 1975 and Carlsberg acquired a 50% shareholding in the company in 1982. This was increased to 75% in 1998 and the company changed its name to Carlsberg Italia. Carlsberg gained 100% ownership of the company in 2002. Nowadays, the brand Birrificio Angelo Poretti is widely distributed and know all over Italy.
Carlsberg Italia operates the historic brewery in Varese in Northern Italy and fully owns the beverage distribution network called Carlsberg Ho.Re.Ca.
Italy has a low rate of beer consumption, compared Western Europe, although there has been a significant increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.