Industrie Poretti, founded in 1877, is one of Italy’s historic breweries. The licence production of Tuborg began back in 1975 and Carlsberg acquired a 50% shareholding in the company in 1982. This was increased to 75% in 1998 and the company changed its name to Carlsberg Italia. Carlsberg gained 100% ownership of the company in 2002.
Carlsberg Italia operates the historic brewery in Varese in Northern Italy recently renewed and owns the beverage distribution network T&C.
Italy has one of the lowest rates of beer consumption in Western Europe, although there has been a steady increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.