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Carlsberg Italia

Carlsberg Group in Italy

Industrie Poretti, founded in 1877, is one of Italy’s historic breweries. The licence production of Tuborg began back in 1975 and Carlsberg acquired a 50% shareholding in the company in 1982. This was increased to 75% in 1998 and the company changed its name to Carlsberg Italia. Carlsberg gained 100% ownership of the company in 2002.

Carlsberg Italia operates the historic brewery in Varese in Northern Italy recently renewed and owns the beverage distribution network T&C.

Italy has one of the lowest rates of beer consumption in Western Europe, although there has been a steady increase over recent decades. Both Carlsberg and Tuborg hold significant positions in the premium segment.

 

Key Facts

Breweries: 1
Market Position: 3
Market Share: 7%
Carlsberg Ownership: 100%

Contact

Carlsberg Italia SpA
Via Ramazzotti 12
20020 Lainate (MI)
Italy

Tel. +39 02 93536 911
Fax: +39 02 93536 412

E-mail: info@carlsberg.it

 

Management

Managing Director, Carlsberg Italia

Alberto Frausin

Media Relations

Brand & Communication Manager

Laura Marchini

Tel +39 02 93536940 Email laura.marchini@carlsberg.it

Key Dates

1877 Industrie Poretti founded
1975 Tuborg is produced under licence
1982 Carlsberg acquires 50% of the company’s shares
1998 Carlsberg's shareholding increases to 75%
1998 Name changed to Carlsberg Italia
2002 Carlsberg Italia becomes a wholly owned company within the Carlsberg Group

Did you know that...?

  • Tuborg Light is the first low-calorie beer to be launched in the Italian Market.
  • All three Birrificio Angelo Poretti brands (Chiara Originale, Bock Chiara, Bock Rossa) were awarded by Monde Seléction.