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Kronenbourg 1664 Consumers 1

Brasseries Kronenbourg

Carlsberg Group in France

Kronenbourg was founded on 9th June 1664 by Jérôme IV Hatt in Alsace (East of France). The Hatt family headed the company until 1977.

Since the 1950s, Kronenbourg has been a leading beer company in France with a unique 350-year heritage and a famous portfolio of beer brands.

Carlsberg beer was launched in France shortly after 1945 and is now distributed by Kronenbourg. Both Carlsberg Beer and Carlsberg Elephant Beer are available in France, with Elephant Beer proving particularly popular in French trendy bars.

Kronenbourg became part of the Carlsberg Group in 2008 when Carlsberg Group acquired Scottish & Newcastle.

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Key Facts

Breweries: 1
Market Position: 2

Contact

Headquarters and brewery:

Kronenbourg
Boulevard de l’Europe
BP 48
67213 Obernai Cedex
France

Sales and marketing:

Kronenbourg
122 avenue du Général Leclerc
92514 Boulogne-Billancourt Cedex
France

Tel : +33(0)3 88 27 44 88
Fax : +33(0)3 88 27 42 06

E-mail: [email protected]

 

Management

Managing Director, Brasseries Kronenbourg

Onno Rombouts

Media Relations

Director of Communications, Kronenbourg

Philippe Collinet

Tel +33 (0) 3 88 27 45 37 Email [email protected]

Key Dates

1664 Kronenbourg founded by Jerome Hatt
1857 Hatt’s activity expands: beer is sent daily to Paris then progressively sold in all major French cities
1945 First Carlsberg comes to France
1947 The company and the main beer brand are renamed Kronenbourg
1950 Kronenbourg becomes the number one beer brand in France, in terms of notoriety and volumes
1952 Launch of 1664
1959 Kronenbourg begins to export to European countries
1969 Building of a new brewery, which was the biggest in France at the time
2008 Kronenbourg becomes part of Carlsberg Group
2012 Administrative functions move from Strasbourg to Obernai

Did you know that...?

  • Kronenbourg is one of the oldest French companies.
  • The name Kronenbourg comes from a district in Strasbourg city where the company settled on 1850… and where the headquarters and R&D center are still located.
  • “1664” was created in 1952 to celebrate the coronation of Queen Elisabeth II.
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