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Carlsberg Bulgaria

Carlsberg Group in Bulgaria

Carlsberg Bulgaria can trace its roots back to 1882, when the Czech brewmaster Franz Milde arrived in the town of Shumen. Together with a number of local businessmen, he founded Shumensko pivo, the oldest brewery in Bulgaria.

The modern company dates from 2002, when Carlsberg acquired a majority shareholding in Shumensko pivo and later the same year in the Pirinsko pivo brewery, located in the town of Blagoevgrad. The two breweries merged to become Carlsberg Bulgaria in 2004.

Carlsberg Bulgaria is the third largest and the fastest growing beer company in the country with a 27% market share. It is an excellent example of how international standards, local traditions and a nearly 135-year heritage can combine to provide first class products. Carlsberg Bulgaria is also one of the leading investors in the country, contributing to the local and national economy and setting high standards for the brewing industry.

Key Facts

Breweries: 2
Market Position: 3
Market Share: 21%
Carlsberg Ownership: 100%

Contact

Carlsberg Bulgaria
1 Business Park Sofia,
Mladost 4,
Sofia 1766,
Bulgaria

Tel: +359 291 792 60
Fax: +359 291 792 89

E-mail: office@carlsberg.bg

Management

Managing Director, Carlsberg Bulgaria

Denis Sherstennikov

Head of Finance, Carlsberg Bulgaria

Tihomir Chakarov

Media Relations

Public Relations & CSR Manager

Ralitca Ilieva

Tel +359 297 186 47 Email ralitca.ilieva@carlsberg.bg

Key Dates

1882 Shumensko Brewery founded
1971 Pirinsko Brewery founded
2002 Carlsberg becomes majority shareholder in Shumensko and Pirinsko
2004 Shumensko and Pirinsko breweries merge to create Carlsberg Bulgaria 

Did you know that...?

  • Pirinsko, a local brand of the company, became beer brand N1 in Bulgaria since May 2016 and is the leading beer brand in the country in 2016.
  • Advertisements created for Pirinsko have won awards for advertising effectiveness at the EFFIE festival for three consecutive years.
  • Shumensko Brewery had a Beer Museum and donated its historic collection to the Shumen Municipality Museum.
  • Somersby Apple Blend will be launched in the local market in August 2017 as the pilot project for the region.
  • Carlsberg Bulgaria is the only brewer to be a founder member of Bulgaria’s ECO-organization which collects and recycles waste products packaging.