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Cg Esg2021 Case Studies Responsible Business (1)

Standing up for LGBTQ+ rights

When our brews and our values combine, good things happen.

In New York City, Brooklyn Brewery has been a proud partner of the Stonewall Inn since 2017, when the brewery was asked to create a beer to help raise awareness,  generate funds and create real change for the LGBTQ+ community and the nonprofit The Stonewall Inn Gives Back Initiative (SIGBI). 

The result is the popular Stonewall Inn IPA, now sold in China, Denmark, France, Hong Kong, Norway and the US. In 2021, Brooklyn Brewery took its allyship further by  launching an online campaign platform to Create Space for the voices of grassroots activists to be heard and channel funds to support their vital work. The first five activists hail from Brazil, Hong Kong, Iraq, the US and the UK. 

Their efforts connect vulnerable LGBTQ+ people to safe housing, food, financial support and networks, as well as providing community education. We also realise how important it is to back up our own words and actions by continually educating ourselves, our people and our partners on LGBTQ+ history, rights and issues, and to ensure that our day-to-day ways of working are truly inclusive. We aim to open up broader conversations across Carlsberg on how we can Create Space for all, regardless of differences or social identity.

Learn more about our purposeful brands

Promoting safe driving in Latvia

Promoting safe driving in Latvia

Safe driving saves lives. GO, the alcohol-free brand from our Aldaris brewery, is bringing this message home to consumers in Latvia, which has one of the worst road accident records in Europe.

From Super Bock to Super Doc

From Super Bock to Super Doc

During Covid-19, our teams around the world found ways to thank healthcare workers, support hospitality and their local communities, including Super Bock Group – a Carlsberg joint venture in Portugal

Planting seeds of hope by restoring seagrass in the UK

Planting seeds of hope by restoring seagrass in the UK

Our Carlsberg brand is partnering with WWF in the UK to restore this precious resource and raise climate awareness through a high-profile consumer campaign.