Drinking from wooden cups

In Switzerland, Feldschlösschen, our Swiss business, has teamed up with Swiss start-up Arboloom to trial innovative wooden cups as a potential alternative to the millions of single-use plastic cups vendors use to serve beers at festivals, concerts and sports events.  

The cups are made out of thin veneer, which requires very little processing as it is cut directly from the trunks of trees – a renewable resource. After use, the cups can be returned to the environment through composting, recycled into other products or incinerated as a renewable fuel source.

Across their lifecycle, these wooden cups have a carbon footprint three times smaller than single-use plastic cups.

“As the leader in the Swiss beer market, it is great to see that Feldschlösschen is partnering up with sustainable start-ups to get rid of one-way plastic by using locally produced, sustainable beer cups."

- Natalia Röthlisberger, CEO, Arboloom Cup AG