The signing ceremony was held at LBC’s headquarters in Vientiane Capital, celebrating more than five decades of shared success - and a new chapter for the future. The partnership extension for a groundbreaking 15-year duration signals a bold step forward, underscoring the confidence and shared vision between the two companies.

“This milestone represents more than just an agreement - it is a testament to the strength of our relationship and the exciting journey ahead,” said Henrik Andersen, Managing Director of Lao Brewery Co., Ltd. “Together, we have expanded our portfolio, built strong local capabilities and created new growth opportunities for Laos. As LBC continues to align with Carlsberg’s Accelerate SAIL'27 strategy, this partnership is a proud affirmation of our commitment to bring global innovation with a distinctly Lao spirit.”

Over the past five decades, LBC and PepsiCo’s collaboration has played a key role in growing the carbonated soft drinks (CSDs) category in Laos, bringing iconic brands such as Pepsi, Mirinda, 7UP and Sting to local consumers. In January 2025, the partnership expanded further to include PepsiCo’s snack products, followed by the launch of Lipton Ready-to-Drink tea in July.

This milestone also reflects our strong global partnership with PepsiCo. Today, the Carlsberg Group proudly serve as PepsiCo bottling partner in seven markets: Sweden, Norway, Switzerland, Great Britain, Ireland, Cambodia and Laos - with Kazakhstan and Kyrgyzstan joining next year.