Ulrica Fearn will join as the new CFO at Carlsberg Group as of 1 January 2023. She is a seasoned international finance executive who, since 2021, has served as the CFO of Equinor, Norway. Equinor, operating in more than 30 countries, is the leading Norwegian energy company with a revenue of approximately USD 88bn, more than 21,000 employees and a market value of more than USD 100bn. Before joining Equinor, Ulrica was Director, Group Finance at the British telecommunications company, BT. She began her career at Diageo, where she spent almost 20 years in various senior finance and other management roles across Europe, APAC, and the USA.

“I'm very pleased to welcome Ulrica to Carlsberg. She comes with a strong track record and extensive financial experience from leading global companies, including within the beverage category. Ulrica will bring to Carlsberg a combination of stellar commercial credentials and a people centric leadership style. She is the right person to continue our disciplined performance management culture,” CEO Ceaes ‘t Hart says.

Ulrica Fearn, a Swedish national, is looking forward to joining Carlsberg Group:

“Carlsberg is a truly iconic multinational company with a strong purpose. The company has a proud history and heritage, together with the values of giving back to society through the Carlsberg Foundation. These things, combined with a strong position and opportunities for the future, make it an exciting time to join Carlsberg,” Ulrica Fearn says.

“Carlsberg has delivered strong financial results and shown impressive resilience. I am looking forward to working together with the team to continue and further strengthen and develop the company in line with the new, ambitious SAIL’27 strategy.”