A quick look across the Carlsberg Group’s portfolio shows us that the pursuit for better brewing and staying at the forefront of brewing science for over 170 years has brought us a diverse and powerful portfolio of products with global potential, each bringing their local heritage. It’s a portfolio to be proud of. The success in the 2020 World Beer Awards reminds us to celebrate our diversity and celebrate our fantastic brews.

"Great team work drives fantastic brands! I’d like to thank the Group Development, Brand, Design & Brewing teams for co-creating the award winning brews that today’s discerning consumers are increasingly looking for, namely the lower ABV Grimbergen brews, plus working with the Hong Kong team to create locally relevant winning craft brews for HK Yau. Lets raise a glass to award winning brews!" says Stephen Stringer, VP of Craft & Specialty and AFB at Carlsberg Group.

World Beer Awards

The World Beer Awards are the global awards selecting the very best in all the international recognized styles, award and promote the world’s best beers to consumers and trade across the globe.

The taste categories range from Best Belgian Pale and Best International Lager to the more specific like Best Specialty Rye. There are strict guidelines on how the product must be in order to fit into a category and convey fair play, and ensure that the best beer is chosen on its merits rather than its brand. 

The awards are not exclusive to taste but also focus on the visual aspect of great beers such as bottle design and range design. HK YAU were particularly strong performers in these categories, taking gold in World's best re-design/re-launch. 

And the award goes to...