6 August 2024 – The esteemed French beer brand 1664 is thrilled to announce an exciting collaboration with the globally renowned artist André Saraiva, also known as Mr. A.

The collaboration with 1664 will feature a “creative takeover” of the beer's labels and packaging, showcasing André’s graffiti style as if spray-painted directly onto the existing 1664 bottles and merch. The collaboration is envisioned as a global “world tour” bringing André’s unique artistic style to 1664's international markets. The partnership, "1664 x André”, will become a global celebration of creative industry and free spirits - and the starting point will be the vibrant streets of Copenhagen during Copenhagen Fashion Week.

The French-Swedish graffiti-artist and entrepreneur, André Saraiva, has captivated the world with his playful and iconic character, Mr. A. This character, known for its cheerful round face, wide smile, and winking eye, often rendered in vibrant pink, has become a staple in urban landscapes across the globe. Saraiva’s innovation, "Love Graffiti," further showcases his creativity by personalizing graffiti with individuals' names in pop colors, commissioned by their loved ones.

Instead of transitioning from street art to gallery exhibitions, André has chosen to integrate his artistic vision into the nightlife scene. He has decorated numerous clubs and nightlife venues in major cities such as Paris, New York, and Tokyo, infusing these spaces with a sense of utopian friendliness and vibrant energy. His artistic contributions have made significant impacts on the atmosphere and culture of nightlife across these metropolitan areas, and the artist has become synonymous with a free-spirited mash up of art, fashion, street style and fun.

1664 Kiosk in Copenhagen

When Copenhagen Fashion Week kicks off in August, the doors will open to a local 1664 Kiosk inspired by the small, charming kiosks that are an integral part of Copenhagen's cityscape. Here, fashion enthusiasts and visitors from all over the world can experience a delightful blend of Danish hygge, and a curated selection of essential kiosk staples, 1664 x André merch, and of course, cold beers.

In addition, André Saraiva, has created an outstanding mural in the center of Copenhagen on the gable next to the iconic Danish bar, Det Elektriske Hjørne (Store Regnegade 12), where the color, sensibility and style of the André x 1664, can be experienced for the very first time.

In collaboration with Copenhagen Fashion Week, 1664 aims to create a strong connection to Denmark’s dynamic and democratic fashion and cultural scene. The kiosk will provide a community space where guests can experience the brand's playful spirit and see new interpretations of its stylish identity.

The 1664 Kiosk will be open from August 5th to the 17th, centrally located in Copenhagen. For those who love fashion, art, and a vibrant atmosphere, the kiosk will be an unforgettable and essential destination during Copenhagen Fashion Week 2024.

About 1664:

1664, is an iconic Parisian beer brand that is renowned for its great taste, premium quality and rich heritage. The brand strives to show up where other beer brands do not by captivating consumers with one of a kind cultural collaborations that celebrate bold individuality and expression within fashion and the arts.