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Snap Pack. An innovation to reduce plastic

We’re constantly trying to make everything about our beers even better. Snap Pack is one of the results. A world first for the beer industry, this innovation took us three years to develop together with our partners.

Once fully rolled-out, we estimate that Snap Pack will reduce our total use of secondary plastic packaging by more than 1,200 tonnes annually. That’s the same amount of plastic used to produce 60 million plastic bags.

It reduces our use of fossil-fuel based packaging materials, thus lowering the CO2 of our products and cutting plastic waste.

Less is more.