Consumers have a right to know what’s in our beers and we’re proud to show them. That’s why we are providing information on ingredients and nutritional values per 100ml in the easiest place to find it – on our packaging.
86% of Western European packaging now provides this information, and we are working on rolling this out across all regions through to 2022. This voluntary commitment is in accordance with general EU requirements for foodstuffs.
What’s more, 96% of all our products carry responsible drinking messages advising consumers not to drink-drive and not to drink when underage or pregnant.