In 2015, our Carlsberg and Somersby cans in the UK received bronze certification together with Ball Corporation. In 2016 the Kronenbourg 1664 glass bottle in France was added to the list in cooperation with Owens- Illinois. And in 2017, in cooperation with supplier WestRock, we received our third C2C Bronze certification for our Kronenbourg 1664 cardboard boxes.
The Cradle to Cradle Certified Product Standard was created to stimulate a continuous improvement process that assesses products according to five quality criteria: material health, material reutilisation, renewable energy and carbon management, water stewardship and social fairness.
Although not an end in itself, certification provides welcome recognition of our efforts to increase the circularity of our packaging, in collaboration with our partners.