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Švyturys-Utenos Alus
Carlsberg Group in Lithuania
Švyturys–Utenos Alus unites two of the strongest Lithuanian breweries. One is Švyturys (Lithuanian for lighthouse) - the oldest working brewery in Lithuania. The other is the modern and ambitious brewery -Utenos Alus.
Švyturys-Utenos Alus is the market leader in Lithuania with a market share of 40 % of the total Lithuanian beer market (2011, AC Nielsen). The average beer consumption in Lithuania is around 100 liters per person and it is considered a mature market.
The company is also well known as the major sponsor of the Lithuanian National Basketball Team.
Švyturys-Utenos Alus has been producing Carlsberg pilsner since the year 2000. Carlsberg pilsner now accounts for 70 % of the international premium beer segment in Lithuania and is growing in popularity.
Management
Managing Director, Švyturys-Utenos, Aldaris and Saku Breweries
Rolandas Viršilas
Media Relations
Key Dates
| 1784 | Švyturys established |
| 1977 | Utenos established |
| 2000 | Carlsberg first produced in Lithuania |
| 2001 | Name changed to Švyturys-Utenos Alus |
Did you know that...?
- If you ask for beer in a Lithuanian pub or restaurant, the waiter will most likely bring you Švyturys. All other beer brands must be named to get them.
- Among biggest Lithuanian breweries only Švyturys has old horizontal fermentation tanks, which allows Švyturys beer to mature as it was done a hundred years ago.
- The whole coastal area along Klaipeda, where Švyturys is produced got the name 'Švyturys Country' after a series of successful advertising campaigns.
- Being one of the major sponsors of opera and ballet in Lithuania, Švyturys gives prestigious Operos Švyturys awards annually for the best opera and ballet artists of the year.
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