The Carlsberg Group

Some have to dig deep to find their purpose. For us, it has always been there.

The Carlsberg Group was established in 1847 by brewer J.C. Jacobsen. J.C. Jacobsen was a true renaissance man. A believer in quality, research and serving the community, he shared his knowledge with fellow brewers. He looked to the future, prizing long-term growth over short-term gain.

Over the years, these values have evolved to form our purpose: brewing for a better today and tomorrow. Imagination and fresh thinking are in our DNA - from the method for how to purify yeast, the invention of the pH scale and to the revolutionary sustainable Snap Pack packaging innovation.